Press kit.

Coach374 is an AI fitness coach that writes a plan from the member's week, then checks in to revise it from what's actually working. Coach is 1,500 messages a month.

Coach374 is a personal AI strength coach. It writes a plan from the member's week — the anchors, workouts, and meals that fit that person — then checks in on that week and proposes adjustments from real logs: workouts, weigh-ins, photos, and meals. The review follows the plan's week. It is not Sunday morning for every account. Coach includes 1,500 coach messages a month, plus the plan, the weekly review, and Chef Matty. A 75 Hard plan is one plan a member can run. It connects to Apple Health, Health Connect, Fitbit, Garmin, Polar, Samsung Health, and Google Fit so recovery signals (sleep, resting heart rate, steps) feed into the Coach's reasoning. Built by Moose, who started at 374 pounds. The name is a permanent line in the sand — 365 days of work, plus the nine that took him from quitting to starting.

Coach374 is a personal AI strength coach for adults who want a plan from their own week, not a generic program from a $0.99 app or a $200/hour trainer. The Coach writes the anchors for the plan the member is actually on. A 75 Hard plan is one plan they can choose. Today shows that plan's anchors. Coach includes 1,500 coach messages a month, plus the plan, the weekly review, and Chef Matty. 1. It writes you a real plan. During onboarding, the Coach interviews you about your goals, constraints, and history, then generates a complete program — strength split, meal plan, schedule, off-day instructions — delivered as a Word document. The plan comes from your week, not a preset countdown. 2. It runs a weekly review. When that week's review is ready, the Coach looks at your logs (workouts, water, weigh-ins, photos, meals) and has a short conversation about what is working. The review is not Sunday morning for every account. When the data justifies a change, the Coach proposes specific adjustments: bump water to 144 oz/day, swap Tuesday to rest, extend the program. You approve or skip each one. 3. It connects to your devices. Apple Health and Health Connect sync via the Coach374 mobile app. Fitbit, Garmin, Polar, and Google Fit connect via OAuth — no watch required, but if you have one, recovery signals feed directly into the Coach's reasoning. Chef Matty helps with meals on the Coach plan. Coach374 is built by Moose, a software engineer in Brooklyn who started at 374 pounds. He built the coach he needed at 374. The product is operated by TSF Forge LLC, a Delaware company.