Press & partners · Media kit
Press kit.
logos, colors, the story — take what you need.
Everything a journalist, partner, or app-store reviewer needs to write about Coach374. Logos render as SVG (right-click, save as). Copy the boilerplate paragraphs verbatim or remix them. Reach out to hi@coach374.app if you need something that isn't here.
Quick facts
About Coach374.
Three boilerplate paragraphs — pick the one that fits.
One-liner
25 words
Coach374 is an AI fitness coach that writes you a personalized 75-day program, then checks in weekly to revise it based on what's actually working.
Standard (≈ 100 words)
117 words
Coach374 is a personal AI strength coach built around the 75 Hard structure: six daily anchors (walk, indoor workout, water, reading, photo, clean diet), wired together with an automated coach that drafts your initial program, generates a weekly review every Sunday, and proposes plan adjustments based on real data — your workouts, weigh-ins, photos, and meal logs. It connects to Apple Health, Health Connect, Fitbit, Garmin, Polar, Samsung Health, and Google Fit so recovery signals (sleep, resting heart rate, steps) feed into the Coach's reasoning. Built by Moose, who started at 374 pounds. The name is a permanent line in the sand — 365 days of work, plus the nine that took him from quitting to starting.
Long-form (≈ 300 words)
261 words
Coach374 is a personal AI strength coach designed for adults serious about fitness who don't want a generic plan from a $0.99 app or a $200/hour personal trainer. The Service is built around the 75 Hard structure (six daily anchors — outdoor walk, indoor workout, 128 oz of water, ten pages of non-fiction reading, daily progress photo, 100% clean diet) and pairs that scaffolding with an AI Coach that does three things no other tracker does: 1. It writes you a real plan. During onboarding, the Coach interviews you about your goals, constraints, and history, then generates a complete program — strength split, meal plan, schedule, off-day instructions — delivered as a Word document. 2. It runs a weekly review. Every Sunday morning, the Coach analyzes your prior-week data (workouts logged, water consumed, weigh-ins, photos taken, days fully clean) and runs a short conversation with you about what's working and what isn't. When the data justifies a change, the Coach proposes specific adjustments: bump water to 144 oz/day, swap Tuesday to rest, extend the program by seven days. You approve or skip each one. 3. It connects to your devices. Apple Health and Health Connect sync via the Coach374 mobile app. Fitbit, Garmin, Polar, and Google Fit connect via OAuth — no watch required, but if you have one, recovery signals feed directly into the Coach's reasoning. Coach374 is built by Moose, a software engineer in Brooklyn who started at 374 pounds. He built the coach he needed at 374. The product is operated by TSF Forge LLC, a Delaware company.
Logos.
The Coach374 mark is the Lucide flexed-bicep silhouette, MIT-licensed. Six variants below. SVG files are vector; right-click any tile to save the asset.
Primary mark — coral tile + cream bicep silhouette.
Mark for cream / light backgrounds.
Mark for dark / ink-deep backgrounds.
Tile-less bicep stroke in coral.
Tile-less bicep stroke in ink.
Tile-less bicep stroke for dark backgrounds.
Need PNG / JPG / @2x raster exports? Email hi@coach374.app
Brand colors.
The Day One palette. Cream is the base, coral is the signature, teal is the secondary accent, gold is the tertiary, success is sage.
Typography.
Five families set the brand voice. All open-source, loaded via Google Fonts.
Founder.
Moose · Founder & sole engineer
Built the coach he needed at 374.
Moose is a software engineer in Brooklyn. He started at 374 pounds, lost the weight without a personal trainer, and built Coach374 to replicate the parts of that journey that actually worked — a real plan, weekly accountability, and a coach that listens to your data. The name is a permanent line in the sand: 365 days of work, plus the nine that took him from quitting to starting.
Available for podcast / interview / written-Q&A requests. Email hi@coach374.app.